our brand is crises

Another documentary about troubled politics. This one from Bolivia. The President at that time, Gonzalo Sánchez de Lozada, aka “Goni”, was running for reelection 2002 and hired the consulting firm GCS from Washington D.C. to manage, strategize and run his campaign. GCS is known as advisors of Bill Clintons presidential election campaign. Goni studied in the US. In his first term as President he followed a us-neoliberal political agenda for urgent reforms in one of the poorest South American Countries. But a population largely based on indigenous farmers couldn’t adopt this ideology and was reluctant towards his ties to the US. Nevertheless Goni used US advise for his election campaign. Although he won – by a fraction of votes against two other candidates – he was not able to find the base with his people and had to resign in February 2003, only a few month after the election and after growing violent protests against the government. Evo Morales, just recently elected president by a huge majority and hardly accepted by the US as a populist socialist, was Gonis opponent. The documentary followed GCS during the campaign in 2002. It revealed the difficulties of exporting a American driven understanding of democracy into a country with very different social, historical and economical structures. GCS was big in doing a great job pushing there concept to the limit up to the victorious election, but they couldn’t connect culturally to the people of Bolivia. That was the beginning of the end of Goni. After escaping the riots leading to his resignation he still lives in exile near Washington D.C.