Today daffodils for everybody shopping at Trader Joe’s. A small nice smile that keeps people alive. There are mostly young people working at trader joe’s, aspiring actors and actresses, writers, film makers, models, students and these kind of people. And similar are the clients. Urban, casual, liberal, intellectual probably. Often there are political groups at the entrance, environmental, social-economical activists, trying to win a voice for their case. The other supermarket I am aware of, and you can’t miss it, is Ralphs. It’s more a Wal-Mart strategist: occupy every corner of a place and make everybody else leaving. Seems economical aggressive, much and primarily in their own interest. Claiming quality at good price. But only if you are club member, otherwise it’s pretty expensive. You see these coupon people searching the store for everything they can get cheaper, although they probably don’t need it. And Ralphs is collecting data of all the club members to optimize the coupons. I was always wondering why people have no problem to accept Ralphs collecting private data from them. When the state is doing it there’s protest…It’s more a middle class, conservative people environment, the shopping mall shoppers. I am trying to avoid Ralphs as much as I can. I don’t like the club member policy. I am in favor of the daffodil method. It’s more personal, friendlier and I think more honest. But these are only my feelings and my opinion.